WE ARE…

the most experienced company in Poland offering semiotic analyses and a culture-based approach to brand strategies and communications.

In 2005 we introduced semiotics to the Polish marketing market.

We have carried out over 200 projects for the largest global and Polish brands.

WHAT WE DO.

We help our clients create brands, communications, and products, which are culture-relevant, focused on selling meanings, and based on a distinctive system of symbols, signs, and notions.

We decode the language of the brand and the category – its system of symbols, signs, and notions.

We look for cultural insights, which can be related to the brand.

We use semiotics to create innovative strategic and communications starters.

KRZYSZTOF POLAK

Co-owner, Semiotician

MARZENA ŻURAWICKA

Co-owner, Semiotician

Semiotics deals with signs and meanings. Not only does it tell us how the meaning is formed, but also how to create and disseminate it.
We use our own unique semiotic tools to build brands and meaning-based communications.

SEMIOTICS
& BRANDS.

OUR OFFER IN A NUT SHELL

NEW BRANDS, NPD, REVITALISATION

We find new, culturally-current areas for products. We point out important changes in culture as potential growth areas.

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EXTENDING PLATFORMS WITH A CULTURAL ASPECT

We indicate fresh, emergent cultural and communication codes, which the brand should use in its communication to stay up to date.

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SUPPORT FOR THE CREATION

We define the world of the brand and its language. We translate concepts into a set of enforceable symbols, notions, motifs, heroes, and narrations.

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Copyrights 2018 Semiotic Solutions