CHOCOLATE AND JOY. A better fit of the brand to current meanings of joy.
TV AND THE INTERNET. Defining the world and the language of a premium brand.
MARGARINE AND HOME. New current meanings and symbols of the Housewife.
DUALISM OF THE BISCUIT. Capitalising on the symbolic strength encaptured in the biscuit.
POLIN MUSEUM OF THE HISTORY OF POLISH JEWS. A communication strategy for the exhibition about blood.
the most experienced company in Poland offering semiotic analyses and a culture-based approach to brand strategies and communications.
In 2005 we introduced semiotics to the Polish marketing market.
We have carried out over 200 projects for the largest global and Polish brands.
ING Bank Śląski
POLIN Muzeum Żydów Polskich
SELECTED CLIENTS AND BRANDS
WHAT WE DO.
We help our clients create brands, communications, and products, which are culture-relevant, focused on selling meanings, and based on a distinctive system of symbols, signs, and notions.
We decode the language of the brand and the category – its system of symbols, signs, and notions.
We look for cultural insights, which can be related to the brand.
We use semiotics to create innovative strategic and communications starters.
Semiotics deals with signs and meanings. Not only does it tell us how the meaning is formed, but also how to create and disseminate it.
We use our own unique semiotic tools to build brands and meaning-based communications.
OUR OFFER IN A NUT SHELL
NEW BRANDS, NPD, REVITALISATION
We find new, culturally-current areas for products. We point out important changes in culture as potential growth areas.